Oribe Haircare.

Before being acquired by Kao, Oribe lacked an internal creative team and had a limited social media presence online. From 2018 to 2021, I acted as a creative director, producer, and photographer - capturing still and motion for their holiday campaigns, product launches, evergreen marketing, and retail and salon partnerships. I also made strategic recommendations, provided casting and location services, directed set builds, hired crew, and oversaw all post-production.